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Susan sammelt die Algen, presst und trocknet sie, um die daraus entstandenen Unikate Miriam zur Weiterverarbeitung zu überreichen. Die getrockneten Algen werden dann - von Sonnenlicht durchleuchtet - fotografiert und die Fotografien als Grundlage für künstlerische Papeterieprodukte wie Karten, Poster und Leporellos verwendet. Die Produkte folgen dem Anspruch, die originale Schönheit und Natürlichkeit der Meeresalgen widerzuspiegeln. 

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also die poetisch schillernde Pflanzen-Schönheit der Unterwasserwelt festhalten?
Susan sammelt die Algen, presst und trocknet sie, um die daraus entstandenen Unikate Miriam
zur Weiterverarbeitung zu überreichen. Die getrockneten Algen werden dann - von Sonnenlicht durchleuchtet - fotografiert und die Fotografien als Grundlage für künstlerische Papeterieprodukte wie Karten, Poster und Leporellos verwendet. 
Die Produkte folgen dem Anspruch, die originale Schönheit und Natürlichkeit der Meeresalgen widerzuspiegeln.
 
Ergänzend zu den Papeterieprodukten wurde ein Branding erarbeitet, das aus Susans Algen-Projekt eine Marke mit Charakter und Wiedererkennungswert macht. 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Susans Produktpalette aus Algen-Prints war schnell klar dass einzig eine Farbpalette sinnvoll erscheint, die sich aus den schillernden, leuchtenden Farbwelten der Algen selbst bedient. Eine Kombination aus satten Rot- und Orangetönen mischt sich mit kontrastreichem Grün und erdigen Beigetönen. 
Die Logo-Schrift «Sloop» ist schwungvoll und bewegt wie die Algen im Wasser und erinnert 
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